Cookie Policy

Hemfrid i Sverige AB, org. no. 556529-8444 ("Hemfrid") uses cookies on this website. Hemfrid cannot identify you through these cookies.

In order for you to feel safe with how Hemfrid uses cookies, through this policy we want to explain what cookies are, what types of cookies Hemfrid uses on its website and in what ways you can influence how Hemfrid uses cookies.

Hemfrid follows the Swedish Post and Telecom Authority ‘s and IAB Sweden's recommendations for the use of cookies.

What is a cookie?

A cookie is a small text file that the website stores in your computer, mobile, tablet or on another device that you use. When we refer to "cookies" in this cookie policy, other technologies and tools that collect and store information in your computer, mobile, tablet or other device that you use are also included.

Hemfrid uses the following three categories of cookies:

  • Strictly necessary
  • Functional and performance
  • Statistics and analysis
  • Marketing

All categories contain cookies that share data with third parties. A little further down the page, you can see a table showing which category each cookie belongs to, for what purposes it is used and for how long it is active.

Types of cookies

Strictly necessary

Strictly necessary cookies are required for our website to function correctly and to provide you with a better user experience. They enable essential functions such as secure login and consent settings. These cookies do not store any personally identifiable data and are always active.

Functional and performance

These cookies enable specific functions on our website. This includes, for example, the ability to share our content on social media, collect feedback, and other third-party features. If you do not consent to these cookies, some services on the website may not function properly.

Statistics and analysis

Analytical cookies help us understand how you and our other visitors use our website. They collect information about, for example, user behavior, the number of visitors, and traffic sources. This will help us to develop and improve our website to enhance your experience.


Advertising cookies are designed to deliver tailored ads to you based on your visits to our website. They are also used to evaluate the effectiveness of our marketing. These cookies contribute to a more personalized advertising experience by customizing the advertising to your interests.

First-party cookies

Name Type Purpose Duration
consent Strictly necessary This cookie keeps track of your preferences in the cookie settings on 6 months
sessionId Strictly necessary When you log in with BankID, we create a session so we can identify you on our site. 1 day
language Strictly necessary Used to store the visitor's language preference to ensure that subsequent visits to the website display content in the same language, providing a more personalized and user-friendly experience. 365 days

Third-party cookies

Name Type Purpose Duration
Pingdom Functional and performance Tools for analyzing performance and identifying problems among our visitors.
More about Pingdom
More about Pingdom Cookie policy
30 days
Ybug Functional and performance Tool to track user activity to analyze user behavior and improve functionality and performance.
More about Ybug
365 days
Google Analytics Statistics and analysis Through our marketing campaigns, we can measure and optimize our deliveries to our target groups.
More about Google Analytics
390 days
Hotjar Statistics and analysis The tool is used to gather information about how our visitors interact in order to understand and enhance the user experience.
More about Hotjar
365 days
Google Marketing Platform / Google Ads Marketing Through our marketing campaigns, we can measure and optimize our deliveries to our target groups.
More about Google Ads
More about Google Marketing Platform
390 days
Meta Marketing Used to see information about the activities of visitors to our site and users of our service, including page views, source and time. The information is anonymised and displayed as numbers, which means that it cannot be traced back to individuals. This helps us understand the needs of the users so that we can improve our product. It also gives us information about how effective our ads are.
More about Meta
90 days
Microsoft ads Marketing Used to track user activity and conversions using Microsoft's ad services. This helps us analyze the effectiveness of our campaigns and optimize advertising strategies.
More about Microsoft
90 days
BidTheatre Marketing Used to track user interactions with ads and web content through BidTheatre's advertising platform. This helps us analyze campaign performance and optimize advertising strategies.
More about Bidtheater
365 days

Why does Hemfrid use cookies?

Hemfrid uses cookies to improve your user experience. Furthermore, Hemfrid collects information about you who visit our website. By using cookies, Hemfrid can improve your user experience. Hemfrid collects information about you browsing our website through several types of cookies or info collectors.

Do you accept our use of cookies?

You decide to accept that Hemfrid stores cookies on your computer, mobile, tablet or other device that you use when you visit our website.

However, some cookies are necessary for the Hemfrid website to work. These cookies may be used by Hemfrid without your consent as they are necessary for the functioning of the website you have chosen to visit.

If you do not allow Hemfrid to use cookies in the manner set out in this policy, or if you have previously approved our use but have now changed your mind, you can return to your cookie settings at any time and change your choices. You may also need to change the settings in your browser and manually delete cookies to clear your device from previously placed cookies.

Manage the use of your cookies:

You have the option to change your choices regarding which cookies to use here; Manage cookies. You can also change your browser settings to restrict which cookies can be used. These settings are usually found under "Options" or "Settings" in the menu of your browser.

You can find more information here, or in the Help menu of your browser:

Microsoft Edge

Internet Explorer




Changes to our cookie policy

If necessary, Hemfrid may change this policy. In case the change needs your consent, you will be asked for this the next time you visit Hemfrid's website.

Do you have questions?

If you have any questions about this information or want to know more about how Hemfrid uses cookies, you are always welcome to contact us via or by phone 010-555 85 00. You can also read more at PTS (Swedish Post and Telecom Authority) website,

This cookie policy was last updated on 2024-03-05.