Cookie Policy

Hemfrid i Sverige AB, org. no. 556529-8444 ("Hemfrid") uses cookies on this website. Hemfrid cannot identify you through these cookies.

In order for you to feel safe with how Hemfrid uses cookies, through this policy we want to explain what cookies are, what types of cookies Hemfrid uses on its website and in what ways you can influence how Hemfrid uses cookies.

Hemfrid follows the Swedish Post and Telecom Authority ‘s and IAB Sweden's recommendations for the use of cookies.

What is a cookie?

A cookie is a small text file that the website stores in your computer, mobile, tablet or on another device that you use. When we refer to "cookies" in this cookie policy, other technologies and tools that collect and store information in your computer, mobile, tablet or other device that you use are also included.

Hemfrid uses the following three categories of cookies:

  • Essential cookies
  • Analytical & Functionality cookies
  • Marketing cookies

All categories contain cookies that share data with third parties. A little further down the page, you can see a table showing which category each cookie belongs to, for what purposes it is used and for how long it is active.

Types of cookies

Essential cookies

Essential cookies are required for the website to function properly and securely. For example, these cookies are used for:

  • storing information such as postcode and square meter in order to be able to present you prices and offers.
  • promotional codes to apply to discounts for you in booking flows.

Since these cookies are necessary for the site to work, you cannot turn them off.

Analytical & Functionality cookies

Cookies used for functionality and analysis are used to remember the settings and choices that you have previously made on Hemfrid's website. These cookies also give Hemfrid information about how the site is used and an opportunity for Hemfrid to improve your user experience.

Marketing Cookies

Marketing cookies are used to track which other websites you as a user have visited before and after you enter Hemfrid's website, for example to retarget visitors and potential customers who have shown interest in our services.

First-party cookies

Name Type Purpose Duration
cookiesConsent Essential This cookie keeps track of your preferences in the cookie settings on 6 months
sessionId Essential When you log in with BankID, we create a session so we can identify you on our site. 7 days

Third-party cookies

Name Type Purpose Duration
Google Marketing Platform / Google Ads / Google Analytics Marketing Through our marketing campaigns, we can measure and optimize our deliveries to our target groups.
More about Google Ads
More about Google Marketing Platform
More about Google Analytics
390 days
Facebook Marketing It allows us to see information about the activities of visitors to our site and users of our service, including page views, source and time. The information is anonymised and displayed as numbers, which means that it cannot be traced back to individuals. This helps us understand the needs of the users so that we can improve our product. It also gives us information about how effective our ads are.
More about Facebook cookie policy
90 days
Adform Marketing Through our marketing campaigns, we can measure and optimize our deliveries to our target groups.
More about Adform cookie policy
60 days
Pingdom Analytical Tools for analyzing performance and identifying problems among our visitors.
More about Pingdom privacy policy
More about Pingdom Cookie policy
30 days

Why does Hemfrid use cookies?

Hemfrid uses cookies to improve your user experience. Furthermore, Hemfrid collects information about you who visit our website. By using cookies, Hemfrid can improve your user experience. Hemfrid collects information about you browsing our website through several types of cookies or info collectors.

Do you accept our use of cookies?

You decide to accept that Hemfrid stores cookies on your computer, mobile, tablet or other device that you use when you visit our website.

However, some cookies are necessary for the Hemfrid website to work. These cookies may be used by Hemfrid without your consent as they are necessary for the functioning of the website you have chosen to visit.

If you do not allow Hemfrid to use cookies in the manner set out in this policy, or if you have previously approved our use but have now changed your mind, you can return to your cookie settings at any time and change your choices. You may also need to change the settings in your browser and manually delete cookies to clear your device from previously placed cookies.

Manage the use of your cookies:

You have the option to change your choices regarding which cookies to use here; Manage cookies. You can also change your browser settings to restrict which cookies can be used. These settings are usually found under "Options" or "Settings" in the menu of your browser.

You can find more information here, or in the Help menu of your browser:

Microsoft Edge

Internet Explorer




Changes to our cookie policy

If necessary, Hemfrid may change this policy. In case the change needs your consent, you will be asked for this the next time you visit Hemfrid's website.

Do you have questions?

If you have any questions about this information or want to know more about how Hemfrid uses cookies, you are always welcome to contact us via or by phone 010-555 85 00. You can also read more at PTS (Swedish Post and Telecom Authority) website,

This cookie policy was last updated on 2021-01-14.